Nice Face Lift for 38ths

March 29th, 2011

1938 Chevrolet Master Deluxe Coupe©

Chevy made just the right exterior cosmetic changes from the 1937 models when they came out with the 1938 models, even though the number was modest. The obvious changes were the hood louvres and the horizontal grill versus the vertical in the 37’s. I personally do not like the standard hood ornament-I think it should have looked more like the 1937 optional ornament-kind of a flying lady!! Even though to some of us it was a nice facelift, it is apparent the buying public didn’t think so as sales of this model in 1937 totaled 56,166 versus 36,108 in 1938!! –

One Response to “Nice Face Lift for 38ths”

  1. CHuDWuh Says:

    The decrease in sales from 1937 to 1938 likely had more to do with the economy than the facelift. 1938 was a recession year and sales of most, if not all, makes suffered.

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